IF Oxford 2023
The 32nd science and ideas Festival from Oxford
Festival dates: 7—28 Oct 2023
This Media Pack is for events contributors, communications professionals and anyone with an interest in promoting the IF Oxford 2023 programme.
Please use the Festival hashtag: #IFOx2023
- Twitter twitter.com/oxford_if
- Instagram instagram.com/oxford_if
- Facebook facebook.com/Oxford.IF
- YouTube search: IF Oxford
Please get involved
10am on Thu 24 Aug
The IF Oxford 2023 programme launches with a social media campaign covering the August bank holiday (Fri 25 to Mon 28 Aug) and continues through September and into October.
Last year we reached over 100,000 accounts during the launch week and over a 1.4million across the Festival. Please review the IF 2022 launch plans (PDF) (as an example, 2023 version coming soon!) and help create the media buzz again this year.
On this page, there are:
- IF Oxford social media channels
- B&W and colour IF Oxford logo (with link to PNG files)
- Example text for [YOUR] media post
- Festival fonts and colours (CMYK & RGB for yellow, blue and pink)
- Square, banner (5×1) and rectangular (3×2) graphics (with link to PNG files)
- Plain images of Festival activity (without text overlay)
- Virtual background images for your video profile
The Festival identity
The Festival is called “IF Oxford” and you may describe the Festival as IF Oxford, the Oxford science and ideas Festival, or IF2023 or IF, pronounced as the word “ if ”. The name of the Festival is not the IF Festival or any other derivative, so please don’t create alternatives for IF Oxford, the Oxford science and ideas Festival, in written communications.
The Festival logo
PNG file for use on a coloured or image / textured background
Please contact us for alternative file types.
PNG file for use on a white background
Please contact us for alternative file types
In one sentence:
In 150 words:
IF Oxford is an independent charity that develops projects to build science and cultural capital in individuals and organisations, contributing to an October festival.
Public engagement with content through the IF Oxford platform connects 500 contributors and tens of thousands of visitors each year, reaching over 1m social media users annually.
The programme covers every imaginable area of science and culture, from animal-inspired robotics to new medicines or forms of sustainable energy, working with choreographers, poets and visual artists to develop skills and inspire creativity in activities that transcend age, geography, ethnicity, social class.
Conversations continue within friendship or family groups during and outside of activities and audiences typically (90%+) rate projects, events and IF Oxford overall as good or excellent; 93% recommend events to friends; and 88% say IF Oxford is the key science cultural programme for them (with 27% saying they have never done a science activity before.)
Example post for your social media or newsletters:
IF Oxford returns as a digital and in-real-life #IRL science and ideas Festival with events in October 2023. There’s something for everyone, with activities for young children and families, or sessions for teenagers and adults to enjoy alone or as a group in venues across Oxford or from the comfort of home.
Pick from pioneering performances, hands-on experiments, interactive events and more. [MY ORGANISATION] is involved in [NUMBER OF EVENTS] events this year, so join us on:
– [DATE 1] for [EVENT 1]
– [DATE 2] for [EVENT 2 etc.]
Wherever you are in the world, IF Oxford brings you live and on-demand science, ideas and creativity with the chance to meet people making innovations today to change your world tomorrow.
All activities, including how to book, are available at: www.if-oxford.com
Font and colours
IF Oxford uses the font: Museo Sans
1234567890 ! £ % & #
If Museo Sans is unavailable, an alternative sans serif font, such as Helvetica or Arial may be used
Example square graphics for you to use, or as inspiration to create your own
Example rectangular (3×2) graphics from 2022 as inspiration you to create your own before 2023 versions are released.
Interactive activities are a great way to inspire conversations and develop skills. IF Oxford creates several of these zones every year, for example in the city centre, in Cowley and in Blackbird Leys. If you're new to running activities like this, the IF Oxford team can help, just ask us...
IF Oxford is a place for essential discussion, for example exploring the links between religion, politics and violence in Europe and America, and how faith and community leaders can intervene; or how researchers can build trust in science in the face of skepticism and conspiracy theories.
Visit the Zoom website for guidance on using virtual backgrounds
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