Media Pack

* These pages were for involvement in IF 2021 *

The 30th science and ideas Festival from Oxford

Saturday 9 – Tuesday 26 October 2021

* They will be updated to prepare for IF 2022 *

dates (TBC) 7-25 Oct 2022

This Media Pack is for events contributors, communications professionals and anyone with an interest in promoting the IF Oxford 2021 programme. Please help maximise awareness of the Festival joining in the social media buzz throughout September and October.

On this page, there are:

B&W and colour IF Oxford logo (with link to PNG files)
Example text for [YOUR] media post
Posters (PDF ready made and PNG template)
Festival fonts and colours (CMYK & RGB for yellow, blue and pink)
Square and 3:2 graphics (with link to PNG files)
Plain images of Festival activity (without text overlay)
Virtual background images for your video

#IFOx2021

The Festival identity

The Festival is called “IF Oxford” and you may describe the Festival as IF Oxford, the Oxford science and ideas Festival, or IF2021 or IF, pronounced as the word “ if ”. The name of the Festival is not the IF Festival or any other derivative, so please don’t create alternatives for IF Oxford, the Oxford science and ideas Festival, in written communications

The Festival logo

PNG file for use on a coloured or image / textured background.

Please contact us for alternative file types.

PNG file for use on a white background.

Please contact us for alternative file types.

Short description

Example post for your social media or newsletters:

IF Oxford returns as a digital and in-real-life #IRL science and ideas Festival with events 9—26 October 2021. There’s something for everyone, with activities for young children and families, or sessions for teenagers and adults to enjoy alone or as a group in venues across Oxford or from the comfort of home.

Pick from pioneering performances, hands-on experiments, interactive events and more. [MY ORGANISATION] is involved in [NUMBER OF EVENTS] events this year, so join us on:

– [DATE 1] for [EVENT 1]

– [DATE 2] for [EVENT 2 etc.]

Wherever you are in the world, IF Oxford brings you live and on-demand science, ideas and creativity with the chance to meet people making innovations today to change your world tomorrow.

All activities, including how to book, are available at: www.if-oxford.com

Posters

Poster version 1 (PDF)

Poster version 2 (PDF)

Poster template with transparent windows for your images (PNG)

Font and colours

IF Oxford brand guidelines_revised 2021 (PDF)

IF Oxford uses the font: Museo Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstucwxyz

1234567890 ! £ % & #

If Museo Sans is unavailable, an alternative sans serif font, such as Helvetica or Arial may be used

Hexcode: #FAE012

Graphics

Example square graphics for you to use, plus two transparent overlays; one with a black font; and one with a white font, for your to create your own graphic.

Example rectangular (3×2) graphics for you to use, plus two transparent overlays; one with a black font; and one with a white font, for your to create your own graphic.

Festival images

Alice’s Adventures

Marking the 150th anniversary of Alice Through the Looking-Glass, Alice as she embarks on her new journey. Meet the author and international research teams that inspired this adventure and discover unusual galaxies, ways to understand voices and language, and technologies helping astronauts work better in microgravity.

University Church

Explore links between religion, politics and violence in Europe and America, and how faith and community leaders can intervene. Muslim and Christian leaders from Oxford and Washington DC challenge politics of conflict in multicultural democratic societies at the University Church (venue.)

Glow Your Own

Glow Your Own is a project that takes people from technology trepidation to creative coding with a free six-week course to learn how to use computer coding and sensors in a circuit to control LEDs and motors using Arduinos and Tinkercad, combining art and engineering.