IF Oxford
The 35th science and ideas Festival from Oxford takes place: Sat 17 Oct — Sat 31 October 2026
…together with some events before and after the main two weeks…
This Media Pack is for events contributors, communications professionals and anyone with an interest in promoting the IF Oxford 2026 programme. It will be updated for 2026 ahead of the programme launch on Thursday 27 August 2026 (ahead of the August bank holiday.)
Please use the Festival handle: @oxford_if
Facebook: https://www.facebook.com/Oxford.IF
Instagram: https://www.instagram.com/oxford_if
X / Twitter: https://x.com/oxford_if
LinkedIn: https://www.linkedin.com/company/if-oxford
Bluesky: https://bsky.app/profile/oxford-if.bsky.social
YouTube: https://www.youtube.com/@oxford_if
Eventbrite: https://oxford_if.eventbrite.com
You know how social media algorithms work, so please (in order of priority):
🤩 Share Launch Day posts by putting them in front of your followers
😀 Comment on Launch Day posts to boost their ranking on the platforms
🙂 Like IF Oxford posts to increase traction of Launch Day
Programme Launch
As always, the programme will launch at 10am on the Thursday before the August Bank Holiday weekend: see the 1-page plan
Launch Day 2026 is 10am, Thursday 27 August 2026
Posters and flyers
The lead print collateral was the IF Oxford 2026 half-A4 flyer (cut/folded along the long edge): IF 2026 flyer with crop marks (professional printers) or IF 2026 flyer without crop marks (print at home / school)
The IF Oxford poster is downloadable IF 2026 A4 poster with crop marks (professional printers) or IF 2026 poster without crop marks (print at home / school)
On this page, there are:
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IF Oxford social media channels
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Quick guide to social media posting and Launch Day plan
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Posters and flyers
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B&W and colour IF Oxford logo (with link to PNG files)
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Example text for [YOUR] media post
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Programme images (PNG files)
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Festival fonts and colours (CMYK & RGB for yellow, blue and pink)
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Square, banner (5×1) and rectangular (3×2) graphics (with link to PNG files)
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Plain images of Festival activity (without text overlay)
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Virtual background images for your video profile
The Festival identity: please remember the Festival is called “IF Oxford” and you may describe the Festival as IF Oxford, the Oxford science and ideas Festival, or IF2026 or IF, pronounced as the word “ if ”, like a question... The name of the Festival is not the IF Festival or any other derivative, so please don’t create alternatives for IF Oxford, the Oxford science and ideas Festival, in written communications.
Please maintain your marketing momentum (after Launch Day)
Build awareness of your IF Oxford 2026 events and activities: see the Quick guide (2 page PDF) to posting Social Media 📲 Newsletters and emails 📧 Websites or Blogs 👩💻 Collaborator Networks 👥
BLACK – PNG file for use on a coloured or image / textured background
Please contact us for alternative file types.
In one sentence:
IF Oxford is a vibrant, inclusive Festival where you, your family and friends can get hands-on with science, meet experts and explore big ideas through a huge range of activities like comedy nights, performances and talks across Oxford and beyond.
Collaboration phrase:
This [event / strand] is presented in collaboration with IF Oxford, part of the Festival’s annual programme to spark curiosity and engagement with science and ideas. The Festival, now in its 35th year, runs 17–31 October 2026; for all events, see: https://if-oxford.com
IF in 150 words:
IF Oxford is a grassroots cultural charity which inspires communities across Oxford and beyond to create an annual science and ideas Festival in October for thousands of people to enjoy; visit if-oxford.com
Public engagement with content through the IF Oxford platform connects 500 contributors and tens of thousands of visitors each year, reaching over 1m social media users annually.
The programme covers every imaginable area of science and culture, from animal-inspired robotics to new medicines or forms of sustainable energy, working with choreographers, poets and visual artists to develop skills and inspire creativity in activities that transcend age, geography, ethnicity, social class.
Conversations continue within friendship or family groups during and outside of activities and audiences typically (90%+) rate projects, events and IF Oxford overall as good or excellent; 90% recommend events to friends; and 90% say IF Oxford is the key science cultural programme for them (with 30% of visitors saying they have never done a science activity before.)
Example post for your social media or newsletters:
IF Oxford returns as a digital and in-real-life #IRL science and ideas Festival with events in October 2026. There’s something for everyone, with activities for young children and families, or sessions for teenagers and adults to enjoy alone or as a group in venues across Oxford or from the comfort of home.
Pick from pioneering performances, hands-on experiments, interactive events and more. [MY ORGANISATION] is involved in [NUMBER OF EVENTS] events this year, so join us on:
– [DATE 1] for [EVENT 1]
– [DATE 2] for [EVENT 2 etc.]
Wherever you are in the world, IF Oxford brings you live and on-demand science, ideas and creativity with the chance to meet people making innovations today to change your world tomorrow.
All activities, including how to book, are available at: www.if-oxford.com
IF Oxford uses the font: Museo Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstucwxyz
1234567890 ! £ % & #
If Museo Sans is unavailable, an alternative sans serif font, such as Helvetica or Arial may be used
Hexcode (yellow): #FED900
White: #FFFFFF // Magenta: #cc338b // Cyan: #00AEEF // Black: #000000
Example square graphics for you to use, or as inspiration to create your own
Example banner (5 x 1) graphics for you to use or as inspiration for you to create your own.
Example rectangular (3×2) graphics for you to use or as inspiration for you to create your own.
Visit the Zoom website for guidance on using virtual backgrounds
