Media Pack

IF 2022

dates (TBC) 7-25 Oct 2022

The 31st science and ideas Festival from Oxford

This Media Pack is for events contributors, communications professionals and anyone with an interest in promoting the IF Oxford 2022 programme. Please help maximise awareness of the Festival joining in the social media buzz throughout September and October.

On this page, there are:

IF Oxford social media channels
B&W and colour IF Oxford logo (with link to PNG files)
Example text for [YOUR] media post
Festival fonts and colours (CMYK & RGB for yellow, blue and pink)
Square, banner (5×1) and rectangular (3×2) graphics (with link to PNG files)
Plain images of Festival activity (without text overlay)
Virtual background images for your video profile

#IFOx2022

The Festival identity

The Festival is called “IF Oxford” and you may describe the Festival as IF Oxford, the Oxford science and ideas Festival, or IF2022 or IF, pronounced as the word “ if ”. The name of the Festival is not the IF Festival or any other derivative, so please don’t create alternatives for IF Oxford, the Oxford science and ideas Festival, in written communications

The Festival logo

PNG file for use on a coloured or image / textured background

Please contact us for alternative file types.

PNG file for use on a white background

Please contact us for alternative file types

Short description

In one sentence:

IF Oxford is an independent charity which runs a cultural programme that inspires communities across Oxford to create an annual science and ideas Festival in October for thousands of people to enjoy.

For more data and examples of IF Oxford’s work, see Past festivals

Example post for your social media or newsletters:

IF Oxford returns as a digital and in-real-life #IRL science and ideas Festival with events in October 2022. There’s something for everyone, with activities for young children and families, or sessions for teenagers and adults to enjoy alone or as a group in venues across Oxford or from the comfort of home.

Pick from pioneering performances, hands-on experiments, interactive events and more. [MY ORGANISATION] is involved in [NUMBER OF EVENTS] events this year, so join us on:

– [DATE 1] for [EVENT 1]

– [DATE 2] for [EVENT 2 etc.]

Wherever you are in the world, IF Oxford brings you live and on-demand science, ideas and creativity with the chance to meet people making innovations today to change your world tomorrow.

All activities, including how to book, are available at: www.if-oxford.com

Font and colours

IF Oxford brand guidelines_revised 2021 (PDF)

IF Oxford uses the font: Museo Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstucwxyz

1234567890 ! £ % & #

If Museo Sans is unavailable, an alternative sans serif font, such as Helvetica or Arial may be used

Hexcode: #FAE012

Graphics

Example square graphics for you to use, or as inspiration to create your own

Example banner (5 x 1) graphics for you to use, or as inspiration to create your own

Example rectangular (3×2) graphics for you to use, or as inspiration to create your own

Festival images

Festival zones

Interactive activities are a great way to inspire conversations and develop skills. IF Oxford creates several of these zones every year, for example in the city centre, in Cowley and in Blackbird Leys. If you're new to running activities like this, the IF Oxford team can help, just ask us...

Discussion events

IF Oxford is a place for essential discussion, for example exploring the links between religion, politics and violence in Europe and America, and how faith and community leaders can intervene; or how researchers can build trust in science in the face of skepticism and conspiracy theories.

Glow Your Own

Glow Your Own is a project that takes people from technology trepidation to creative coding with a free six-week course to learn how to use computer coding and sensors in a circuit to control LEDs and motors using Arduinos and Tinkercad, combining art and engineering.