Media Pack

IF Oxford 2022

The 31st science and ideas Festival from Oxford

Festival dates: 6—30 Oct 2022

This Media Pack is for events contributors, communications professionals and anyone with an interest in promoting the IF Oxford 2022 programme.

Please use the Festival hashtag: #IFOx2022

Programme Launch

Please get involved

10am on Thu 25 Aug

The IF Oxford 2022 programme launches with a social media campaign covering the August bank holiday (Fri 26 to Mon 29 Aug) and continues through September and into October.

Last year we reached over 100,000 accounts during the launch week and over a 1.4million across the Festival. Please review the IF 2022 launch plans (PDF) and help create the media buzz again this year.

On this page, there are:

IF Oxford social media channels
B&W and colour IF Oxford logo (with link to PNG files)
Example text for [YOUR] media post
Festival fonts and colours (CMYK & RGB for yellow, blue and pink)
Square, banner (5×1) and rectangular (3×2) graphics (with link to PNG files)
Plain images of Festival activity (without text overlay)
Virtual background images for your video profile

The Festival identity

The Festival is called “IF Oxford” and you may describe the Festival as IF Oxford, the Oxford science and ideas Festival, or IF2022 or IF, pronounced as the word “ if ”. The name of the Festival is not the IF Festival or any other derivative, so please don’t create alternatives for IF Oxford, the Oxford science and ideas Festival, in written communications.

The Festival logo

PNG file for use on a coloured or image / textured background

Please contact us for alternative file types.

PNG file for use on a white background

Please contact us for alternative file types

Short description

In one sentence:

IF Oxford is an independent charity which runs a cultural programme that inspires communities across Oxford to create an annual science and ideas Festival in October for thousands of people to enjoy.

In 150 words:

IF Oxford is an independent charity that develops projects to build science and cultural capital in individuals and organisations, contributing to an October festival.

Public engagement with content through the IF Oxford platform connects 500 contributors and tens of thousands of visitors each year, reaching over 1m social media users annually.

The programme covers every imaginable area of science and culture, from animal-inspired robotics to new medicines or forms of sustainable energy, working with choreographers, poets and visual artists to develop skills and inspire creativity in activities that transcend age, geography, ethnicity, social class.

Conversations continue within friendship or family groups during and outside of activities and audiences typically (90%+) rate projects, events and IF Oxford overall as good or excellent; 93% recommend events to friends; and 88% say IF Oxford is the key science cultural programme for them (with 27% saying they have never done a science activity before.)

For more data and examples of IF Oxford’s work, see Past festivals

Example post for your social media or newsletters:

IF Oxford returns as a digital and in-real-life #IRL science and ideas Festival with events in October 2022. There’s something for everyone, with activities for young children and families, or sessions for teenagers and adults to enjoy alone or as a group in venues across Oxford or from the comfort of home.

Pick from pioneering performances, hands-on experiments, interactive events and more. [MY ORGANISATION] is involved in [NUMBER OF EVENTS] events this year, so join us on:

– [DATE 1] for [EVENT 1]

– [DATE 2] for [EVENT 2 etc.]

Wherever you are in the world, IF Oxford brings you live and on-demand science, ideas and creativity with the chance to meet people making innovations today to change your world tomorrow.

All activities, including how to book, are available at: www.if-oxford.com

Font and colours

IF Oxford brand guidelines_revised 2021 (PDF)

IF Oxford uses the font: Museo Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstucwxyz

1234567890 ! £ % & #

If Museo Sans is unavailable, an alternative sans serif font, such as Helvetica or Arial may be used

Hexcode (yellow): #FAE012

White: #FFFFFF // Magenta: #cc338b // Cyan: #00AEEF // Black: #000000

Graphics

Example square graphics for you to use, or as inspiration to create your own

Example banner (5 x 1) graphics for you to use, or as inspiration to create your own

Example rectangular (3×2) graphics for you to use, or as inspiration to create your own

Festival images

Festival zones

Interactive activities are a great way to inspire conversations and develop skills. IF Oxford creates several of these zones every year, for example in the city centre, in Cowley and in Blackbird Leys. If you're new to running activities like this, the IF Oxford team can help, just ask us...

Discussion events

IF Oxford is a place for essential discussion, for example exploring the links between religion, politics and violence in Europe and America, and how faith and community leaders can intervene; or how researchers can build trust in science in the face of skepticism and conspiracy theories.

Glow Your Own

Glow Your Own is a project that takes people from technology trepidation to creative coding with a free six-week course to learn how to use computer coding and sensors in a circuit to control LEDs and motors using Arduinos and Tinkercad, combining art and engineering.